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- | ‘Plastered in your face’ | + | Fed-up Italian farmers set up mountain turnstiles to charge access to Instagram hot spots [[https:// |
- | FanDuel, too, told CNN it views sports betting as a form of entertainment. | + | |
- | “We want our customers to think of their time and budgets on our platform | + | If Carlo Zanella, president |
- | But at least some bettors try to leverage it into income — like Colby Aaron Wells, now 33, who began sports betting in Tennessee nearly a decade ago to make extra money. (The state legalized certain daily fantasy sports contests on apps in 2016.) | + | He blames them for the latest Italian social media trend, which has lured hundreds of thousands of tourists |
- | He said he was “working his butt off” at a landscaping job at the time, and he thought he could make a little extra money to pay the bills. | + | In response to the influx, frustrated local farmers have set up turnstiles, where tourists must pay 5 euros (nearly $6) to access several “Instagrammable” spots, including |
- | In Wells’ years of app betting, including after sports betting was legalized more widely, there were months when he did win thousands of dollars. Twice, the app company BetMGM even comped him free rooms in Las Vegas for betting so much. | + | Photos showing lines of up to 4,000 people a day, have been popping up on social media in recent weeks. But rather than deter people from coming, the images have acted as a magnet. |
- | But there were also many losses. Wells says he could have bought and paid off a house in Tennessee with the amount of money he lost, and he has since quit playing altogether. BetMGM declined CNN’s request for comment. | + | “The media’s been talking about the turnstiles, everyone’s been talking about it,” says Zanella. “And people go where everyone else goes. We’re sheep.” |
- | All three young men interviewed for this story believed they had a competitive edge because of their knowledge of different sports, viewing it differently | + | Italian law mandates free access to natural parks, such as the Alps and Dolomites, but the landowners who set up the turnstiles say they have yet to receive any official pushback |
- | And though they’ve stopped gambling, they say the incessant advertising for sports betting is difficult to avoid. They see promotions like “bet $5 and get $150,” and they know just how easy it is to get sucked in. | + | Georg Rabanser, a former Italian national team snowboarder who owns land in a meadow on Seceda, told the Ladin-language magazine La Usc he and others started charging tourists |
- | “The amount of advertisements | + | “So many people come through here every day, everyone goes through our properties |